What's the Deal with Flash Sales?

We have some pretty amazing communications technology these days. One way we seem to be wasting it is on the phenomenon of “Flash Sales” – offering items on sale for a very short time. That’s all we need – more advertising – often for trivial discounts – with deadline pressure.

I have never understood the allure of such things. It seems that people who have a “Fear of Missing Out” (FOMO) are most susceptible to this stuff.

Some “opportunities” aren’t worth pursuing.